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XT Post Number King
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we're in the top 5 most supported clubs in England when it comes to fan numbers. Whether shirt sales and merchandise make us so rich I cannot say, I don't think so. Obviously the Sky money helps for a large part but also, when looking at ticket prixes, coming from London & SE of England, it also helps as that part of the country is pretty much wealthier than the north.
 

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We'd probably push into the top 10 if we had a few years of European football as well. You can see why Levy has been so happy to bankroll Jol and build this new team. The potential profit margin if we settle in the top 4-6 for a few seasons is immense.
 
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