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Discussion Starter #1
This is it:



I have no strong objection to dropping the FC. I don't think the logo is terrible either...it's basically the previous logo without the FC. But I do think they really should have kept the gold background and used black and blue in circumference borders. Without the gold background, the logo lacks most of its former character, imho.

Going with the above along with my colour amendments seems like the safest option which would be readily accepted. But I think they ought to have revamped the design into a classic look, using a shield base and incorporating the serpent.
 

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It reminds me of the New York Yankees badge a bit.
 
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Not a fan, as Boyo mentions it feels like a cheap attempt to commercialize the logo by imitating the Yankees.

If I had a say I'd go for a variant of the 60s biscione logo. Or just keep the traditional monogram logo.
 

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Discussion Starter #4
I found this during a Google search just now. I'd prefer something along these lines, tbh. Swap the blue for gold, put the M behind, change the wording and font...I'd go for a rounded shield too. I prefer the more serious snake to the baby cartoony snake we previously used.

 

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I hate it.

The new emblem not Firdy's snake one.

Hopefully it gets changed soon.
 

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Discussion Starter #6
The idea behind the rebrand seems to be what Nacks said - commercialisation.

Along with the logo rebrand, there looks to be a name change too. We look to be going from F.C. Internazionale Milano to Inter Milano.

Like I said, I don't have too much of an issue with dropping the FC. We know it's a football club and that isn't the part that is essential part to our name, while for say Parma Calcio or AC Milan, it could well be seen as such.

I'm not in favour of formally changing Internazionale to Inter. We can continue to be known as Inter informally but if, as I understand it, it's a formal name change, I'm completely against that. Internazionale is the official name from inception and Inter is the short form, just as it is in language terms. No reason to change that at all.

The end result is that, just like the logo, it cheapens the brand and turns it into something that looks generic.
 

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I am no marketing expert but I don't see how an ugly logo will help the club make more money tbf.
 

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Discussion Starter #9
Look at this...then imagine the new badge in its place.

 

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Crap

Looks like some lame baseball logo, as others pointed out
 

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Not a fan, as Boyo mentions it feels like a cheap attempt to commercialize the logo by imitating the Yankees.

If I had a say I'd go for a variant of the 60s biscione logo. Or just keep the traditional monogram logo.
Kind of like this, but obviously with more effort put into the design and a less obvious ripoff of Parma's badge.

 

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Discussion Starter #13
And could we stop referring to ourselves as "I M"? Lame.
 

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I got used to this new look XT though which is much worse than the previous lovely blue XT so I will get used to that logo. At least the main shirt is still black and blue.
 

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This will remain my wallpaper though
72872
 

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Crap

Looks like some lame baseball logo, as others pointed out
You know it's bad when me, red and Azzkikr all agree it's bad.
 

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Scrolling through Facebook is a nightmare with that new logo everywhere I go. Then I found this, wow...

72873
 

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Discussion Starter #19
Gold background would have saved it, I'm telling ya. But then I guess people would be wondering why change it at all then.

The stage is set for our shield idea. N4L, tell 'em now.
 
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