The dude has denied this 10 million times. Most recently just last Wednesday. I am puzzled why the press keep writing about it.
3. Is sponsorship included in the calculation?
Sponsorship is a gray area in FFP. UEFA's rules explain it as follows: "If a club's owner injects money into the club through a sponsorship deal with a company to which he is related (if the sponsor accounts for more than 30 percent of the club's revenues), then UEFA's competent bodies will investigate and, if necessary, adapt the calculations of the break-even result for the sponsorship revenues to the level which is appropriate ('fair value') according to market prices." Based on this, there is no definition of what amount would be in breach of their rules and UEFA handles it on a case-by-case basis. This leaves it open to abuse and exploitation.
From a pure financial spending point of view, yes a rich owner doesn't mean much. But to be associated with the luxury brands of the LVMH family is indeed a plus, and not to mention a proper long term plan for the organization.If FFP is followed and enforced rich owner doesn't make a difference so nothing to really celebrate any way. For example City are still in trouble PSG too, whether or not UEFA do anything is another thing of course.