It was said at one point that the World Cup Final where Zidane won it for France was due to (huge) Ronaldo playing.... where he was not at all well. Fits? Swallowing of tongue?.... He played cuz Nike ensured that.
Dont know, whether it is a sort of excuse or coporate power or something.
If they can do that...they can influence real solid at club level.
btw, Addias did well in creating a new refershing style of (away) shirt for Ac Milan. Which is No-Change. Only erase a bit of colour. Isnt that a pleasant way of sending NOble Go-Green Messages?