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:happy: :thumbsup: :D

When a bunch of guys were convinced by their better halfs to go to a classical concert instead of watching the AC Milan - Real Madrid champions league soccer match in October last year, they got quite a surprise 15 minutes into the concert. A guerrilla marketing stunt by Heineken changed the whole deal.

http://blog.guerrillacomm.com/2010/03/heineken-soccer-love.html

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maybe they should concentrate their efforts on making beer that doesn't taste like stale piss instead of making stunts like this
 
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