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• Manchester United fall behind Barcelona on Deloitte rich list
• Real Madrid break €400m barrier to stay top
• Seven English clubs on the annual top 20 list


Owen Gibson The Guardian, Tuesday 2 March 2010 Article history



Ten months ago Manchester United were soundly beaten by Barcelona in the Champions League final and now they have been overtaken by the Catalan club in revenue-generating terms as well, according to the latest annual Football Money League.

Real Madrid remain top of the list, compiled by the accountancy firm Deloitte, becoming the first club in any sport to break through the €400m (£362m) barrier in a single year. The rise of the two biggest clubs in Spanish football to the top of the Money League was partly fuelled by the favourable exchange rate against the pound and the fact that both negotiate their own individual broadcast deals as opposed to the collective arrangements in the Premier League.

"Real Madrid's 10% increase in revenue to €401m [£342m] came despite a relatively disappointing season domestically and in Europe," said Dan Jones, partner in the Sports Business Group at Deloitte. "Broadcast income provided Real with its largest increase in revenue and at €161m is now greater than the total revenue of all but the top 10 Money League clubs.

"Barcelona's unprecedented on-pitch success, winning a domestic double and the Champions League, helped drive a revenue increase by €57m, the largest absolute increase of any Money League club, to €366m." Manchester United earned a total of €327m, marginally up from €324.8m last year.

The significance of the weakening of sterling against the euro is reflected in the fact that if measured at June 2007 prices, Manchester United would still be top. Jones said there was greater "strength in depth" in the financial resources of English football.

Arsenal returned to the top five in the Money League after a one-year absence, climbing one place to replace their London rivals Chelsea, with a 7% increase in revenue to €263m. Liverpool, Tottenham Hotspur, Manchester City and Newcastle United complete the seven English clubs in the top 20. Deloitte said Chelsea may find it difficult to return to the top five in years to come, given their restrictions on ground capacity and the increased threat posed by Tottenham once their new ground is complete.

Protests over the details of Manchester United's business model under the Glazers, as illuminated by the prospectus issued to prospective investors in the club's £504m bond scheme, has raised questions over whether overall revenues are the best gauge of financial strength. But Deloitte argues that it is still the most transparent and relevant measure.

The report illustrates the growing importance of the Champions League in revenue terms. The 13 Money League clubs that competed in the Champions League last season got a total of almost €500m – an average of 16% of their income – from the tournament.

"It's a real success story in terms of the strength of the competition commercially and on the pitch," said Jones. "But it's also a real challenge in terms of how the clubs that don't qualify compete with the clubs that do in their own domestic competitions. It's a bit double-edged."

Jones added he expected top clubs to experience modest revenue growth next year despite the impact of the recession, especially given the impact of new Premier League TV deals that could top £3bn over three years.

"People have found it hard to reconcile how you can have top-level football outpacing the economy in the good times, still growing in the bad times and have these clubs in pretty severe financial difficulty," he said. "But if people run the business badly and spend money they haven't got, they are going to end up in trouble."

€m

1 1 Real Madrid 401.4

2 3 Barcelona 365.9

3 2 Manchester United 327.0

4 4 Bayern Munich 289.5

5 6 Arsenal 263.0

6 5 Chelsea 242.3

7 8 Liverpool 217.0

8 Juventus 203.2

9 Internazionale 196.5

10 7 Milan 196.5

11 Hamburg 146.7

12 9 Roma 146.4

13 Lyon 139.6

14 Marseille 133.2

15 Tottenham Hotspur 132.7

16 Schalke 124.5

17 Werder Bremen 114.7

18 Borussia Dortmund 103.5

19 Manchester City 102.2

20 Newcastle United 101.0

Source:
http://www.guardian.co.uk/football/2010/mar/02/manchester-united-barcelona-deloitte-rich-list
 

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Shocking how far the Italian clubs have fallen, and my goodness, look at Bayern Munich. Giants.
 

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And no other Spanish team aside the usual 2.

And not bad Barça, considering that we didn't "sell" our shirt.
 

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This with Madrid not going beyond the best of 16 finals in CL for 5 years.

Everything apart from that is just a bonus, except a few clubs are obsessed with it (like Inter).
 

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Shocking how far the Italian clubs have fallen, and my goodness, look at Bayern Munich. Giants.
As expected though. Bayern has always been a friggin´ giant. And thats what i have been telling to some posters at your forum aswell that if Bayern want, they have the muscle to fvck over a rogue player and not take a big hit.

Also look at the amount of German teams in the list. The positions aint that great but having 5 teams out of 20 imo shows the potential of Bundesliga. Financially sound with big stadiums and entertaining competition. Certainly is stepping up as a league. And also shows exactly how BS atm are the claims made by that Russian fan who thinks RPL will be taking over some leagues:D

La Liga is in a bad shape and it show. Hopefully we´ll get a few clubs into the list. Properly managed Valencia will always be there and i´d like to know the numbers of Sevilla as they have steadily made a name for themselves during the last 10 years. Also you have Atleti but to hope sth good out of them is useless.
 

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Oh and Italian teams are screwed cause they dont own their stadiums or the stadiums are small.

Look at the detailed report from last year and see the difference in matchday revenues for Milan, Inter and the leading teams.
 

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German teams rising isn't surprising given the way the crisis has hit England (including re exchange rates) and Italy's slump in general.

The teams in the lower end of the table often change positions up and down depending on which of them happen to have been in CL in the season in question, obviously.
 

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Apart from the ones present now, I don't think any side from Italy or Spain has been in there during the last 8-10 years except Valencia and Lazio.
 

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I'd like to see how much of their individual TV deals accounts for Barcelona's and Madrid's revenues.
 

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The Black Knight
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I'm sure this list is accurate but I don't know how there are no Russians in that list - there's some very wealthy teams in Russia. Is there more to be taken into account than just on paper money? Or owner money?
 

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It's income, if it was just on money then obviously Man City would be #1.

Kind of suspect that in ten years the pl and bundesliga will be the big two leagues.
 

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'Owner money' isn't factored into the above figures because they're the figures for turnover/revenue. Money pumped into a club by a rich owner is usually treated as an interest free loan for accounting purposes.
 

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expect turkish football teams to start showing up since the rights to broadcast the tsl sold for 320 million, 400+ with taxes and fees.

Thats like 200+ million dollar increase from the old deal.
 

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Bayern earn TWICE the amount Utd do in commercial revenue :eek:
two reasons for that:

1) Germany is a bigger national market with 80 million people and Bayern is the clear #1 in germany while ManUtd has to compete with some other "giants".

2) Football is also shown in free TV, this means commercials are viewed by a very wide audience => companies are willing to pay more for sponsorship etc.

Overall is Bayern anyways very rich. The only debts the club has are from the stadium and those will be gone within the next 5-8 years (estiminate by Hoeneß).
On top of that is Bayern also supposed to have a lot of money on the bank (speculation of around 100 mio Euro which would be available at any time) and Bayern still holds 80% of the club, 10% were recently sold to Audi for 100 mio. Euro while the other 10% are owned by adidas (another very lucrative longterm partnership of Bayern).

If Bayern wanted they could go crazy like Real Madrid but Hoeneß is a smart manager and he predicted already years ago that english and spanish clubs will get problems in the longterm.
But Bayern already showed with Ribery (25mio), Robben (25mio) and Gomez (30mio) that they are willing to invest big money into players and I think this trend will continue.
 
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