http://www.clubatleticodemadrid.com/en/atleticoaldia/noticias.asp?id=3608Sports betting has entered our lives with tremendous force and the rojiblanco supporters can now step into this exciting world thanks to Club Atlético de Madrid and Paf, one of the co-sponsors of the Atlético organization. The launch of ‘Apuestasrojilancas.com’, the official web page for on-line betting of the rojiblanco club was held on the morning of Friday 13 March. Attending this presentation, which was held at the Vicente Calderón, were Mr. Jannik Svahnström (Manager of International Marketing for Paf), Mr. Anders Wiklund (Head of Business to Business at Paf), Mr. Albin Tiusanen (Spanish Consultant for Paf), Mr. Enrique Cerezo (President of Club Atlético de Madrid), Mr. Lázaro Albarracín (Vice-President of the Club Atlético de Madrid Social Department), Mr. Juan Carlos Moya (Director General of Sales for Club Atlético de Madrid) and Mr. Enrique Collar (President of the Atlético de Madrid Foundation), while Diego Forlán and John Heitinga represented the Atlético first squad.
This on-line gaming site has been born with the slogan ‘For the fans, for the Club, for a good cause’. Why a good cause? Because Paf sets aside a large portion of its earnings for charity works. Meanwhile, the Atlético institution, through the Atlético de Madrid Foundation, will send a part of its earnings to the Hogar de Tránsito de la Madre Soltera Primeriza de Rosario, a charity sponsored by Maxi Rodríguez.
Supporters of the red-and-white wearing team will have a wide repertoire of on-line games available to them, from sports betting to all types of games. Guaranteed entertainment and connected at all times to the rojiblanco world of Atlético de Madrid. Furthermore, the Atlético fans will be able to enter in the drawing of a KIA car signed by Diego Forlán, VIP tickets, signed jerseys, comics of the Club, etc.
Mr. Enrique Cerezo highlighted during his speech that “Paf and Atlético de Madrid have developed a new path of communication for all Atlético supporters through new technology. I’d like to congratulate Paf for their contribution to good social causes, as these types of initiatives are undoubtedly what help improve the society in which we live. Donating part of their business earnings is a great example. On the other hand, Paf is a brand that has always been committed to the sports world.”
Afterwards, Mr. Jannik Svahnström took the floor and explained that “it’s a true honor for Paf to launch this web site, which offers the Atlético supporters a unique and special entertainment service. Atlético de Madrid is one of the first football clubs to launch this exclusive on-line gaming site, created specifically for its social masses. The Club has shown their professionalism, keeping their fans in mind at all times.”