Women's soccer gets bigger TV audience than professional baseball game. - Xtratime Community
 
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post #1 of 13 (permalink) Old September 30th, 2003, 23:30 Thread Starter
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Women's soccer gets bigger TV audience than professional baseball game.

By William Houston
September 30, 2003 - The Globe and Mail

Canada's 3-1 victory over Japan at the women's World Cup last Saturday drew 292,000 viewers on Rogers Sportsnet. The network aired the game, tape-delayed, at 7 p.m. EDT after the Toronto Blue Jays' game against the Cleveland Indians.

The audience for Canada's win, which advanced the team to the Cup quarter-finals, was Sportsnet's largest of the tournament.

Canada's opening loss to Germany, also tape-delayed, drew 172,000.

The second game, a victory over Argentina carried live nationally, pulled in 217,000.

Saturday's game outdrew the [live] Jays' 5-4 victory over the Indians, in which pitcher Roy Halladay won his club-record 22nd game. Sportsnet pulled in 273,000 for the Jays' telecast.

Canada's quarter-final game against China on Thursday will be carried on Sportsnet, tape-delayed by about 30 minutes, at about 11 p.m. EDT after the New York Yankees and Minnesota Twins playoff game. Viewers with digital TV will be able to watch the soccer game live, starting at 10:30 p.m.
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post #2 of 13 (permalink) Old September 30th, 2003, 23:40
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Isn't Cleveland like the worst team in Baseball? I also thought that Toronto was not very good either.

Gràcies Pare, descansi en pau.
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post #3 of 13 (permalink) Old October 1st, 2003, 01:03 Thread Starter
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No, Cleveland had about a .425 winning percentage, while Toronto had .525 or thereabouts.

But that's beside the point.

What's significant is that Sportsnet broadcast the baseball game live, while the women's soccer match was on, and showed the soccer on a tape-delay after the baseball. Even though the soccer game was not live (and any fan with an internet connection knew the outcome before it was broadcast) it drew a bigger audience than the live ball game.

And this was no ordinary game for Jays fans: everyone knew Roy Halladay was shooting for a new club-record 22 wins in a season.
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post #4 of 13 (permalink) Old October 1st, 2003, 01:26
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Having a 425 % does not make yoou one of the worst?

I used to be one of the biggest baseball fans while growing up in Venezuela, but even then, I would not watch a last game of the season between two teams out of the race to be champions.

Toronto had one of the worst attendances in the league, I can't imagine that their fans wahted to watch that game on TV.

Having said that, its great that it beats the TV audience, even if it was for women's football. I tried wathcing one of those game and found the quality to be well below what I could watch. But that is simply a personal opinion, I am happy that there are people who enjoy it.

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post #5 of 13 (permalink) Old October 1st, 2003, 05:18 Thread Starter
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Cleveland was third worst in the American league (the worst being Detroit at .265), and there were two teams with averages below .420 in the National League.

The Jays have had their attendance problems, but their television ratings are usually pretty good. Toronto has the only major league franchise in English Canada, so there is a huge fan base across the country, most of whom of course never get to go to a real match in the stadium. So they watch on TV.

In fact, the Blue Jays broadcasts are among the most popular programs on Sportsnet, and account for a large portion of the station's advertising revenue.

But Sportsnet got the highest ratings ever last year for its coverage of the FIFA U-19 Women's Championship.
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post #6 of 13 (permalink) Old October 1st, 2003, 19:02 Thread Starter
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The latest news is that Sportsnet is asking Major League Baseball for permission to pre-empt the American League playoff game between Minnesota Twins and New York Yankees on Thursday evening, so that they can carry live the Canada-China women's soccer quarterfinal live instead of by tape delay!

Canadian viewers can still see the baseball game in its entirety, because Fox Television, available on basic cable service across Canada, will carry it as well.
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post #7 of 13 (permalink) Old October 2nd, 2003, 02:42 Thread Starter
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From the Sportsnet website:

Rogers Sportsnet will no longer be broadcasting Game 2 of the Yankees-Twins series Thursday night. The Twins are currently leading the ALDS series against the Yankees 1-0 in games.

In its place, Rogers Sportsnet will show the Women's World Cup quarter-final match ups. The first game, Germany vs. Russia, will be from 7:30 pm - 9:30 pm, followed by Sportsnet News from 9:30 pm - 10:30 pm. The second game, Canada vs. China, will follow starting at 10:30 pm - 12:30 am, followed by Sportsnet News from 12:30 - 1:00am.

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post #8 of 13 (permalink) Old October 4th, 2003, 17:29 Thread Starter
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Canadian Press story, Friday, October 3:

Toronto — Canada's 1-0 win over China in the women's World Cup drew 320,000 viewers on Rogers Sportsnet, making it the highest-rated match of the tournament so far in Canada.

Canada advanced to Sunday's semifinal against Sweden with Thursday's victory. The quarter-final began at 10:30 p.m. EDT in Portland, Ore.

Saturday's game against Japan, which Canada won 3-1, drew 292,000 on tape delay and 18,000 live on digital.

A 3-0 victory over Argentina on Sept. 23 drew 217,000 to the live broadcast. Canada's opening game, a 4-1 loss to Germany on Sept. 19, drew 172,000 on tape delay and 20,000 on digital broadcast live.

The final of the 2002 world under-19 women's championship in Edmonton involving Canada and the U.S. pulled in over 900,000 viewers on Sportsnet, which remains the most-watched show in Sportsnet history.
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post #9 of 13 (permalink) Old October 6th, 2003, 22:25 Thread Starter
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October 6 Canadian Press report:

Toronto — Canada's 2-1 semi-final loss to Sweden at the women's World Cup of soccer drew 703,000 viewers on Rogers Sportsnet, the second-highest rating for the network.

The other semi-final Sunday between the U.S. and Germany drew 350,000 fans.

------------------------
To give this some perspective, Canada's population is about one-tenth that of the United States. So the equivalent in U.S. terms would be 7 million viewers.

In addition, the Canada-Sweden match began at 10:30 p.m. in the Eastern time zone, where the population is most heavily concentrated (Ontario and Quebec). In the Atlantic time zone it was an hour later, and in Newfoundland it started at midnight.

Last edited by Jeff; October 6th, 2003 at 22:31.
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post #10 of 13 (permalink) Old October 7th, 2003, 22:42 Thread Starter
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Toronto Star, October 7/03:

Canadian women rule the airwaves

by CHRIS ZELKOVICH

On a day that featured some of the best the sports world has to offer, women's soccer ruled the airwaves.

Sunday's women's World Cup semifinal between Canada and Sweden was watched by an average audience of 703,000, according to Nielsen Media Research overnight ratings.

That 2-1 Swedish victory was the most-watched event on a day that included three baseball playoff games, the NFL, a PGA tournament with Tiger Woods and a CFL game between the league's top two teams.

Despite a 10:30 p.m. EDT start, the women's game produced the second-highest rating in Sportsnet's five-year history. The largest, 914,000, was recorded during the final of the 2002 women's under-19 soccer tournament. That game was between Canada and the U.S.

``We were expecting something in the 400,000 range considering it was a 10:30 start," said Canadian Soccer Association vice-president Les Wilkinson. ``This is great news."

One reason it is great news is that the CSA should benefit financially from its television success.

``We don't make a great deal of money from TV," Wilkinson said, explaining that the association is paid a nominal fee for each televised game. ``We expect to do better next time."

Interestingly, the game was seen by more adult men (212,000) than women (147,000.)

While games featuring Canada against the world traditionally attract large audiences, even Sportsnet was surprised at the size of the audience for the other semifinal soccer game. An audience of 350,000 tuned in to the U.S.-Germany contest at 7:30 p.m., [EDT]almost 100,000 more than the Cleveland-Pittsburgh NFL game attracted to TSN at 8:30 p.m.[EDT].
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post #11 of 13 (permalink) Old October 21st, 2003, 21:05 Thread Starter
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Some other audience stats I have seen recently:

Canadian audience for the USA v. Canada bronze medal match: 368,000

German audience for the Germany v. Sweden Final: 13.6 million*

Swedish audience for the Final: 4 million.
------------------
*compared with 10.3 million who watched the men's Euro 2004 qualifier on the previous day.
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post #12 of 13 (permalink) Old October 28th, 2003, 01:26
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Someone from Vancouver will have an interest in Canada's ladies team but couldn't give a toss about the Blue Jays...could that be it? Sounds like Canada is indifferent to both, actually
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post #13 of 13 (permalink) Old October 29th, 2003, 00:38 Thread Starter
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As I said before in this thread,

Toronto has the only major league franchise in English Canada, so there is a huge fan base across the country, most of whom of course never get to go to a real match in the stadium. So they watch on TV.

In fact, the Blue Jays broadcasts are among the most popular programs on Sportsnet, and account for a large portion of the station's advertising revenue.
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