Quest for the Cup game on NHL.com
I saw an ad for this last night while i was watching the Ducks-Wild game on VS and its actually pretty interesting. You sign up and then try to earn coins from TV codes, trivia, videos, surveys etc... and then use them to buy trading cards. The virtual cards include nhl trophies, champion players, ones to watch, playoff matchups and dynasties. So far i got 13 of the 65 cards and in my first pack i got 2 dynasty cards Red Wings 50-55 and Islanders 80-84, also got the Calder Memorial Trophy.