Originally Posted by Andrija PFC
I think this is mainly aimed at movies (hollywood), not music.
Hollywood has a huge marketing apparatus behind it, it can do things film makers in small countries can't. They come from a huge market which means they have a lot of money, they have the benefit of already having the entire world as a potential market (not because they necessarily have the best movies, but because "everyone" speaks English). It's a lot like independent movies vs. hollywood in the US; there are a lot of good ones among the former, but do you hear about them as much as you do about the next multimillion special effects productions no one will remember 2 years from now? The playing field is not level.
It is not necessarily about demand. It is about the purchasing power of media companies. In Canada the "canadian content" regulation exists for publishers because many of them are owned by US companies (or are US companies). A US media company can go into a small country, buy out a TV station/publisher/recording company what have you and use it to push its own products. They have the advertising power to make the domestic producers be unheard and unseen almost.
I personally don't think culture should be left out to the market completely (frankly, I think letting the market rule over culture is a disaster), whether we are talking about foreigners or not. A market-based approach appeals to the lowest common denominator and to the public's lowest instincts. I think a clever cultural policy on behalf of the state can be very useful.
Btw this is not a ban, but a limit.
the music quota thing is an older invention. in france and germany, I think, it exists a couple of years already. with movies, this seems to be new. while such a quota is nonsense, there has to be subvention for culture somehow, especially in smaller and poorer countries. germany, france and britain wouldn't need that anyway, their music and film market
is doing well. and it has nothing to do with euro protection or anti-americanism, the smaller countries have to protect themselves somehow against french, german and british trash as well.
that demand thingy is very problematic with culture. it is created by the media in t6he first place. once a radio statiobn plays a record, and some people like it, there is demand, if they don't play it, nobody will have demand for the unknown. with film industry it is even more complex. once a producer decides if there is demand or not, then he gives mon3ey for it or not. there can not be demand for a film a priori, when he is not even produced yet. there might be demand, but we will never know. or the distributors who dfecide which movie goes to the multiplexes where they can reach a broad audience. once it is shown in a big theatre, big marketing behind it, and yet there is demand.