ALBION are delighted to announce T-Mobile, one of the world's leading
companies in mobile communications, will be their new official club sponsors
for the next two seasons.
The sponsorship deal is the largest in the newly-promoted Premiership club's
T-Mobile will have branding on Albion's home and away shirts and additional
high-profile branding at The Hawthorns.
T-Mobile is also the official mobile partner to the club and is currently
discussing plans to offer mobile content to Baggies fans.
Albion chairman Jeremy Peace warmly welcomed the club's new sponsors.
"We're delighted to have T-Mobile on board," said Peace.
"We will be working with them on a range of activities which will be of
benefit to both sides and our supporters.
"T-Mobile were a major supporter of UEFA Euro 2004 and we look forward to
helping them promote their brand in the Premiership, which offers worldwide
"Now that our new club sponsors have been confirmed, we can start branding
our new home and away kits with the T-Mobile logo.
"Sale dates will be announced shortly."
The sponsorship consolidates T-Mobile's presence in the world of football,
most recently highlighted by the brand's position as an Official Partner of
UEFA EURO 2004T and the Official Mobile Phone Supplier to the FA and the
In Europe, T-Mobile already has sponsorship deals with Rangers, Celtic,
Bayern Munich and the Czech national team.
Sandy Munro, Head of Marketing T-Mobile UK, said: "We are delighted to
announce this deal with West Bromwich Albion Football Club, a club of great
tradition and great support.
"Securing a sponsorship deal of this kind not only cements T-Mobile's
position as a supporter of football in the minds of fans but allows us to
strengthen our brand position in the West Midlands."