ALBION are delighted to announce Stoke City chief executive Jonathan Fuller, 42, will be joining the club as operations director in early July.
Fuller, who will become a member of the football club's board, will be responsible for day-to-day operations and commercial activities at The Hawthorns.
He arrives with 14 years' experience in football, having held several posts during a seven-year stint at Charlton Athletic, including executive director.
Fuller also worked as managing director at Carlisle United before spending the last four years as chief executive at Stoke, succeeding the Wolves-bound Jez Moxey.
Albion chairman Jeremy Peace said: "Following the departure of Mike O'Leary from his role of chief executive last December, I stated I would fulfil the position of chief executive until the end of the season, during which time we would conduct a full review of the off-field structure at the club.
"We have now done that.
"I will continue as chief executive, with Jonathan Fuller joining us as operations director.
"Jonathan has a wealth of experience in football and we feel he will be a great addition to the team as we prepare for the Premiership campaign."
Fuller, who will continue in his role at the Britannia Stadium until the end of June, said: "I'm proud of what I've achieved at Stoke City over the last four years.
"Now I'm very much looking forward to the new challenge ahead at West Bromwich Albion and adding my 14 years of football experience to the management structure at The Hawthorns."