Teams: Sevilla, Montedio Yamagata, Bosnia-H., Argentina
At well under 1,000,000KM the size of the deal is modest, but the advantage of signing up with a communications company like BH Telecom is that they are likely to massively increase the profile of the league to make the most of their investment. Expect downloadable goals, ads featuring BiH PL and possibly NT stars, and regular television coverage.
From this perspective, it's infinitely better that signing a deal with, say, a brewery.
'Meditation is not being calm sitting on some remote mountaintop; it is being calm in the middle of New York City.'