Teams: Milan & Chelsea & Holland
This has been evident in the Champions League over the past decade. Eight of the past 10 titles have been won by either Spain’s FC Barcelona and Real Madrid or Germany’s Bayern Munich. The trio have been regularly among the world’s richest five clubs over that period, using this wealth to invest heavily in their teams.
English clubs are not paupers. Premier League sides share in multiyear broadcasting deals worth more than Ł9bn, higher than any other domestic league on the planet. This has ensured their revenues have kept pace with the biggest teams in Europe. Six English teams, including Liverpool and Tottenham Hotspur, are among the world’s top 10 highest earning clubs.
Still, by the standards of others, this year’s Champions League finalists are frugal. FC Barcelona spent €562m in player wages last season, according to KPMG Football Benchmark, a research division within the consultancy. This compares to just €297m spent by Liverpool and a measly €167m by Tottenham Hotspur.
Bill Shankly: "If you're in the penalty area and you're not sure what to do, stick it in the net and we can discuss the options afterwards."