Major League Soccer Rebranding - Xtratime Community
 
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post #1 of 1 (permalink) Old September 19th, 2014, 00:20 Thread Starter
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Join Date: 05 2009
Location: Richmond Virginia USA
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Major League Soccer Rebranding


The Next Step

MLS NEXT is here, and unless you've been living under a North American soccer rock, you've seen the new logo. Or is it a crest? Or is it a brand? Well, according to the man tasked with leading the effort to create it – MLS senior director of brand and integrated marketing David Bruce – it's all those things and more. Bruce walks the guys through every aspect of MLS' new identity, with help from reader questions.

http://www.mlssoccer.com/extratime
http://www.mlssoccer.com/video/2014/...hind-new-crest

Last edited by EPJr; September 19th, 2014 at 00:34.
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