Richmond Virginia USA
Major League Soccer Rebranding
The Next Step
MLS NEXT is here, and unless you've been living under a North American soccer rock, you've seen the new logo. Or is it a crest? Or is it a brand? Well, according to the man tasked with leading the effort to create it – MLS senior director of brand and integrated marketing David Bruce – it's all those things and more. Bruce walks the guys through every aspect of MLS' new identity, with help from reader questions.
Last edited by EPJr; September 19th, 2014 at 00:34.