Charged with building a brand new club from scratch, Carlos Bocanegra and Darren Eales know exactly what they’ve gotten themselves into.
The duo has been tasked with creating a team, an experience, a brand. But for the two, the process of building MLS Atlanta is about so much more; it’s about building a culture all their own.
As the team’s president and technical director, respectively, Eales and Bocanegra face many choices ahead, everything from hiring a coach to selecting players to choosing what types of food to serve at the club’s inaugural match in 2017.
For the pair, each and every one of those decision comes with consequences, but each is met head on with considerable enthusiasm. For Bocanegra, every decision made has an impact, one that can help institute something special, something new, in a city that the pair believes has all the makings of America’s next great soccer city.