Richmond Virginia USA
Visa renews contract with SUM
Visa renews partnership with SUM
Deal includes sponsorship of MLS, US Soccer and Mexico's US tour
NEW YORK — Soccer United Marketing, MLS’ marketing arm, today announced a multi-property partnership extension with Visa. The agreement renews the global payments technology company’s status as the Official Payment Services Company of Major League Soccer, U.S. Soccer, and the Mexican National Soccer Team’s U.S. Tour, until 2014. Visa has been partners with all three organizations since 2007.
“The recent FIFA World Cup™ performance by the U.S. Men’s National Team in South Africa and the Women’s National Team in Germany has helped increase consumer interest in soccer in the U.S.,” said Alex Craddock, Head of North America Marketing, Visa Inc. “As the U.S. Men’s National Team prepares for Brazil 2014, the renewed SUM sponsorship agreement which supports Visa’s FIFA partnership, will help connect Visa and our clients to a multicultural and passionate soccer fan base across the USA. We continue to invest in sponsorship properties that deliver tangible and proven business building benefits to Visa, its clients and partners.”