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MLS and Adidas ink new eight-year sponsorship deal, enhances youth development
b]MLS and Adidas ink new eight-year sponsorship deal, enhances youth development[/b]
Major League Soccer and Adidas have agreed to a new eight-year sponsorship deal that officials believe solidify and validate the increased growth of the league and calls for significant investment in youth development.
The new deal replaces a 10-year, US$150-million contract between the two organizations that started with the 2005 season. The new agreement will begin with the 2011 season and continue through 2018 — when the league will be in its 22nd season.