Richmond Virginia USA
Court Strips Vergara Of Chivas Naming Rights
Jorge Vergara lost naming rights of Chivas after a court ruled against Vergara and in favor of Club Deportivo Guadalajara, A.C.
Jorge Vergara has lost naming rights of all things Chivas on Monday, according to several outlets. A court ruled that the Asociacion Civil now holds the rights to use registered names and trademarks of the Chivas brand.
Now, Chivas owner Jorge Vergara will have to find a way to get back the rights because under this new movement problems will arise with the continued use of the Chivas uniform, crest, and all other commercial products of the club.
“They [Jorge Vergara] should look for an agreement with Guadalajara A.C. and that way continue with the team without any problems,” said Francisco Cardenas, president of the Asociacion Civil.