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post #1 of 140 (permalink) Old May 11th, 2006, 17:48 Thread Starter
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Toronto FC to join MLS in 2007

Toronto FC to join MLS fold in 2007
By Jason Halpin / MLSnet.com Staff
http://www.mlsnet.com/MLS/news/team_....jsp&team=t280


Toronto FC will play at National Soccer Stadium at Exhibition Place.

Toronto FC became the 13th Major League Soccer team Thursday, as the club's name and logo were unveiled at the site of the team's future stadium in Toronto.

"This is an exciting day for soccer fans in Toronto who can now enjoy great quality soccer and have a team they can call their own," said Tom Anselmi, executive vice president and chief operating officer at Maple Leaf Sports & Entertainment, the investor-operator of the club. "Toronto provides the perfect backdrop for the world's number one sport given our city's diversity and affinity for soccer. We're committed to making Toronto FC and Major League Soccer a success."

The team was born in October 2005 after MLSE reached an agreement with the governments of Canada and Ontario to build a permanent soccer stadium at Toronto's Exhibition Place. MLSE's executives were introduced to the league's Board of Governors at MLS Cup 2005 in Frisco, Texas. The club is the first MLS team to be located outside of the United States.

"We're thrilled to have Toronto FC as the 13th team in Major League Soccer and our first international club," said MLS Commissioner Don Garber. "The combination of a new stadium, a diverse sports market and one of the elite sports and entertainment organizations in the world provides an exciting future for Major League Soccer in Canada."

The team's logo is simple in its design, featuring a shield dominated by a large "T" and a horizontal sash bearing the city's name. The emblem features the colors red and white, evoking a strong Canadian identity.

The team's name is purposefully simple, as well.

"The absence of a conventional sports nickname is deliberate," Anselmi added. "We wanted the whole city to feel ownership and we want to provide the opportunity for a meaningful nickname to emerge over time."

The National Soccer Stadium at Exhibition Place, which is currently under construction, will serve as Toronto FC's home, as well as the home of the Canadian national team. It will also be used for community soccer leagues.

"Toronto's soccer stadium represents a significant investment and commitment to city and community building by all levels of government, the Canadian Soccer Association and Maple Leaf Sports & Entertainment," Anselmi said. "We're excited that Toronto will finally have a dedicated soccer facility. Our new team and sports facility will play pivotal roles in developing the sport at all levels in Canada."

The 20,000-seat stadium is due to be completed in time for the start of the 2007 MLS season. The site will be excavated by the end of May, and seats and turf are scheduled to be installed by the end of the year.

Mere months after it hosts its first Toronto FC match, the venue - discussions are underway for naming rights - will host the FIFA Under-20 World Cup in July.

In addition to Toronto FC, MLSE owns several sports teams: the NHL's Toronto Maple Leafs, the NBA's Toronto Raptors and the American Hockey League's Toronto Marlies. The company also owns the Air Canada Centre, in which the Leafs and Raptors play, as well as two digital channels - Leafs TV and Raptors NBA TV.

Jason Halpin is a contributor to MLSnet.com. This story was not subject to the approval of Major League Soccer or its clubs.
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post #2 of 140 (permalink) Old May 11th, 2006, 18:35 Thread Starter
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Toronto FC

About Toronto FC
http://toronto.fc.mlsnet.com/MLS/t280/about/

Maple Leaf Sports & Entertainment (MLSE) and Major League Soccer (MLS) unveiled Toronto FC as the city's newest professional sports team on May 11, 2006. Toronto becomes the 13th Major League Soccer team and the first outside of the United States. During the ceremony, Toronto FC’s emblem was also unveiled.

Major League Soccer granted Toronto a team in October 2005 after an agreement was reached to build a permanent soccer stadium at Exhibition Place in the city.

"This is an exciting day for soccer fans in Toronto who can now enjoy great quality soccer and a have a team they can call their own," said Tom Anselmi, executive vice-president and chief operating officer at Maple Leaf Sports & Entertainment. “Toronto provides the perfect backdrop for the world’s number one sport given our city’s diversity and affinity for soccer. We’re committed to making Toronto FC and Major League Soccer a success.”

The strength of Toronto FC’s name is its simplicity. The emblem integrates a traditional shield with contemporary imagery. The acronym FC is synonymous with soccer and great soccer clubs around the world choose to emphasize their cities’ names.

“The absence of a conventional sports nickname is deliberate,” Anselmi added. “We wanted the whole city to feel ownership and we want to provide the opportunity for a meaningful nickname to emerge over time.”

Toronto’s first professional soccer team will take to the pitch next spring wearing red and white colours that reflect a strong Canadian identity.

“We’re thrilled to have Toronto FC as the 13th team in Major League Soccer and our first international club,” said Major League Soccer Commissioner Don Garber. “The combination of a new stadium, a diverse sports market and one of the elite sports and entertainment organizations in the world provides an exciting future for Major League Soccer in Canada.”

Toronto FC will play an instrumental role in growing soccer and has formed pivotal relationships with the Canadian Soccer Association and Ontario Soccer Association to further develop the sport.

The National Soccer Stadium at Exhibition Place, presently under construction, will serve as a permanent home for Toronto FC and the Canadian National team. It will also be accessible to community youth and adult soccer leagues.

Construction for the 20,000-seat stadium remains on schedule and on-budget with excavation completed by May, while seat and turf installation will be completed by year's end.

The stadium will open in time for the 2007 Major League Soccer season. Discussions are presently taking place with several organizations for the stadium naming rights. The facility will also play host to the FIFA Under-20 World Cup Championship in July 2007, an event that will garner an audience of more than 600 million worldwide.

"Toronto’s soccer stadium represents a significant investment and commitment to city and community building by all levels of government, the Canadian Soccer Association and Maple Leaf Sports & Entertainment," Anselmi commented. “We're excited that Toronto will finally have a dedicated soccer facility. Our new team and sports facility will play pivotal roles in developing the sport at all levels in Canada.”

Major League Soccer (MLS) is a premier professional soccer league founded in 1996 after the United States hosted the 1994 FIFA World Cup. Now in its 11th season, MLS is experiencing a period of growth highlighted by expansion, the construction of soccer-specific stadiums and new investors. The League aims to have 16 teams by 2010.

Maple Leaf Sports & Entertainment (MLSE) is a privately held corporation that owns the Toronto Maple Leafs of the National Hockey League (NHL), the Toronto Raptors of the National Basketball Association (NBA), the Toronto Marlies Hockey Club of the American Hockey League (AHL), Toronto FC of Major League Soccer, Air Canada Centre and two digital channels — Leafs TV and Raptors NBA TV.

Soccer fans can visit www.torontofc.ca (MLS website) for the latest information on club memberships, season tickets and team updates.

Last edited by Joe MacCarthy; May 11th, 2006 at 18:49.
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post #3 of 140 (permalink) Old May 12th, 2006, 00:29
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like the name and can't wait for next season!
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post #4 of 140 (permalink) Old May 12th, 2006, 01:09
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we need one more team in the league to even out the schedule
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post #5 of 140 (permalink) Old May 12th, 2006, 06:58 Thread Starter
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T.O. unveils MLS club

T.O. unveils MLS club
By DAN RALPH
http://slam.canoe.ca/Slam/Soccer/Can...575031-cp.html

TORONTO (CP) - Toronto FC is up and running.

The newest franchise in Major League Soccer formally announced its new name Thursday at a news conference at Ricoh Coliseum. It also unveiled its logo and officially launched its website - torontofc.ca.

Toronto FC will begin play in May 2007 at a soccer stadium that's under construction at Exhibition Place. The $62.9-million facility, which will have a seating capacity of 20,000, is due to be completed May 1, 2007, with the world under-20 soccer championship kicking off there July 1.

"Toronto is a very international city and (soccer) is the most international game in the world," said Don Garber, the president of MLS. "There is a real diverse and ethnic makeup and when you look at that formula of getting the right people who love the game and convert them into our version as opposed to having to teach them all about soccer, that's something that exists here in Toronto."

The soccer club's logo consists of a shield with a capital T and the letters F and C on either side of the base. And a banner featuring the Toronto name appears midway across the shield.

Toronto becomes the 13th franchise in MLS - and only one in Canada - with the league hoping to expand to 16 clubs by the 2010 season.

There's no denying there are plenty of soccer fans in Toronto. They proudly display their colours whenever their favourite teams excel in the World Cup or European championship and routinely flock to Rogers Centre when such super-powers as Manchester United or Glasgow Celtic are in town for exhibition games.

But they're also extremely fickle when it comes to supporting local franchises. Toronto had clubs in both the North American Soccer League and Canadian Soccer League but they folded, in large part due to a lack of fan support.

As well, the Toronto Lynx of the North American United Soccer League have consistently struggled at the turnstiles since its inception in 1997.

"Our sense is that soccer has evolved into a game where North America has come into its own in regards to soccer on an international field," said Larry Tanenbaum, the chairman of Maple Leaf Sports and Entertainment, which owns the MLS club in addition to the NHL's Toronto Maple Leafs and NBA's Toronto Raptors. "It's our belief this is the right time and place for Major League Soccer to launch here.

"Let's wait and see because I really believe this will be exciting soccer to see and I think we will draw those people out."

Kevan Pipe, the chief executive officer of the Canadian Soccer Association, said the combination of having a viable professional team in Toronto playing in a soccer-dedicated stadium will give Canada a solid chance of qualifying for the 2010 World Cup in South Africa. Canada has only qualified for the sport's biggest event once, in 1986.

"By having this club in Toronto, we will now have 12 to 15 solid, professional players who will be attracted to coming back to Canada to play for this club in 2007," Pipe said. "And they will have had two seasons under their belts by the time our World Cup qualifying efforts come together.

"Yes, it is an achievable goal."

Pipe's comments might appear brash, given Canada was ranked a distant 84th in the last FIFA world rankings, sandwiched between Jordan and Libya. But he said the MLS has played a big role in the U.S. becoming a soccer power with a No. 4 world ranking because the league has given its top players a place to play and hone their skills.

"Certainly, we have our challenges cut out for us," he said. "The mathematical process of the FIFA rankings is you can go on a heck of a tear and it's a slow process up.

"The most important thing is to get into the World Cup. The rankings will follow."
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post #6 of 140 (permalink) Old May 12th, 2006, 16:20
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I dont like this. It's probably going to hurt our [Montreal's] roster...

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post #7 of 140 (permalink) Old May 12th, 2006, 18:04
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hehe Chris Sutton come on downnnn!!! (Great GK)

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post #8 of 140 (permalink) Old May 12th, 2006, 18:06
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btw, AWESOME LOGO

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post #9 of 140 (permalink) Old May 12th, 2006, 18:30 Thread Starter
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hehe Chris Sutton come on downnnn!!! (Great GK)
I think you mean Greg Sutton and it is difficult to say. He apparently had offers (some more attractive than others) and decided to stay with Montreal. I assume he is making good money comparitively speaking for USL2.

I saw a published list of MLS salaries and if you're not at the top they're none too impressive. So, I wouldn't start a wish list of all the guys who are going to flock to Toronto FC.

You're more likely to see Canadians from second division Scandinavia and guys like Jim Brennan, Josh Simpson and Ante Jazic whose European employment has expired.

Remember Olivier Occean who was with New Jersey in preseason and was scouted by Odd Grenland (Norway) and was lured away from NJ for twice the money and he just stepped out of college.
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post #10 of 140 (permalink) Old May 12th, 2006, 18:55 Thread Starter
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T.O. joins MLS

T.O. joins MLS
Toronto FC will play in new $62M stadium in April 2007
By MARK KEAST - Toronto Sun
http://slam.canoe.ca/Slam/Soccer/Can...76468-sun.html

Toronto's pro soccer team now has a name -- Toronto FC -- and a smart new logo, unveiled yesterday at the Ricoh Coliseum.

There's a new $62-million soccer stadium scheduled for completion a year from now. The stadium, being built on the CNE grounds and financed by Maple Leaf Sports and Entertainment, the federal government, the province and the city, is on time and budget, according to Bob Hunter, MLSE's executive vice-president, who's also running the facility.

Yesterday there were fireworks, dignitaries and kind words. Don Garber, the commissioner of the Major Soccer League, was on hand, talking about how an MLS team will become a feeder system for a beefed up Canadian national team looking for a berth in the 2010 World Cup, like what happened in the U.S. after the MLS got going 10 years ago.

So it was a good news day for MLSE and soccer enthusiasts. But it was acknowledged the hard part is about to begin.

That's doing what other long deceased pro soccer franchises in Toronto failed to do well enough -- getting out into the community, especially Toronto's multicultural communities where passion for the sport runs deepest, convincing people to buy a ticket and put their butts into seats.

If you build it, they won't necessarily come, not with the bounty of entertainment options in the city.

That's something Richard Peddie, president and CEO of MLSE, which owns the MLS franchise, admits wasn't handled well with the company's American Hockey League franchise, the Toronto Marlies, which played in front of mostly empty seats this season.

"We learned a lot about how to market soccer from marketing the Marlies," he said.

"More group sales, get out into the community. We took the hockey connection, the Leafs, for granted. We want to add 10 more people to the (Marlies) sales force. You can't just open the door and expect them to come. You have to be hunters, not just gatherers."

Said Hunter: "This is going to be a tough go. You pay the franchise fee and contribute to the cost of the stadium. You have to sell a lot of tickets to get that return on investment."

So that's the next phase.

Toronto FC is the MLS's 13th franchise, its first international club, and Garber says the objective is to expand that to 16 franchises by 2010.

The league is looking to change its playoff format. Currently, the top four teams in both conferences get in, but Toronto's entry tilts the balance. The conference which Toronto joins will be determined later this year.

The team, wearing red and white colours to reflect its Canadian identity, will start play in April 2007.

Following that will be the FIFA under-20 World Cup Championship at the new stadium in July, the third chapter after the opening of the stadium and the start of the MLS season which Canadian Soccer Association chief operating officer Kevan Pipe says will, "change the face of the game in this area overnight."
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post #11 of 140 (permalink) Old May 12th, 2006, 18:56 Thread Starter
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Execs put on hot seat

Execs put on hot seat
Grilled about other business
By LANCE HORNBY - Toronto Sun
http://slam.canoe.ca/Slam/Soccer/Can...76469-sun.html


Tom Anselmi of Maple Leaf Sports and Entertainment unveils the new logo of Major League Soccer's newest team Toronto FC, Thursday, May 11, 2006. It begins play in 2007. (Toronto Sun/Veroncia Henri)

They wanted the focus to be on the new soccer team, but the tentacles of Maple Leaf Sports and Entertainment Ltd. often get tangled in their various enterprises.

So when chairman Larry Tanenbaum, president Richard Peddie and executive vice-president Tom Anselmi unveiled Toronto FC yesterday at Ricoh Coliseum, questions quickly turned to hockey, the future of next door's new stadium, the Argonauts and even rumoured MLSEL board turmoil.

Tanenbaum, who rarely faces a public grilling, was asked the chances of success with a Major League Soccer franchise next year in a $72-million home, while his hockey and basketball teams missed the playoffs and the minor-league hockey team plays to sparse crowds.

"Well, there's going to be a next year," Tanenbaum said "We're only focused on building winning teams here. That's what our board and shareholders are all about. Toronto FC will be one of them.

"We have an incredibly strong leadership team. In this case, Tom will be leading the charge (as the soccer team's de facto president)."

Tanenbaum insisted this pro soccer venture will fly where others haven't because "times have changed" and that the Marlies success from a logistical and developmental aspect made the financial losses bearable.

Peddie said the steel for the new structure should be going in by next month after unexpected sidetracking to dig up the old foundations of CNE Stadium.

And when talking up the 20,000 seat capacity and its concert potential, Peddie couldn't help mentioning that it could accommodate a Canadian Football League team. The Argos and the City of Toronto investigated the Ex for a new stadium a couple of years ago, but didn't proceed and the team stayed with the Blue Jays in a renovated Rogers Centre. But there's an option to escape the Rogers lease after 2009 and co-owner Howard Sokolowski said last year "I never rule anything out."

"We don't want to tamper with that lease," Peddie said. "I've not talked to Howard and (partner) David Cynamon about moving. But physically, we're capable of football, as long as it's 20,000 seats."

Tanenbaum was asked if the "football" connotation in FC was not stepping on the Boatmen's toes to a degree.

"I think the way we spell it is 'futbol', so it's different," he replied. "Toronto FC and the Argos are definitely two different names, two different sports."

If Sokolowski was miffed at the name, he was diplomatic about it yesterday.

"I'm not sure what FC means," he told the Sun's Perry Lefko. "I thought it was a soccer team. In the meantime, I wish them best of luck and look forward to the stadium going up."

There have been persistent reports that Tanenbaum is on thin ice, armed with only a 13% ownership stake and in danger of being moved aside, if the Ontario Teachers Pension Plan flexes its 58% stake. Publisher Ken Thomson also might increase his 15% stake at the expense of the teachers, with either scenario knocking out Tanenbaum and perhaps Peddie.

"My future sits right here," Tanenbaum said, within earshot of board members.

MLSEL sources say Peddie's deal goes to 2009, though the latter would only say he's subjected to annual board reviews.
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post #12 of 140 (permalink) Old May 13th, 2006, 03:22
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cant wait for this....guys we should make a fan club...
what do you think?????

we need to represent this team to the fullest no matter how they perform
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post #13 of 140 (permalink) Old May 13th, 2006, 13:17
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hahah yeah lets make ultras

the logo looks good

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post #14 of 140 (permalink) Old May 13th, 2006, 15:57
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i agree. I also know many people who will go to the games even if Toronto is piss poor in last.


Also they are already starting to hint at European players returning (prob from 2nd div England too)

My "WISH" list
- Sutton (Montreal)
- Josh Simpson (milwall. great guy)
- DeRosario (obvious choice)
- KEVIN F'N MACKEENA (Ex Hearts of midlothian strong man and Captain of CAnada)
- Stalteri (When he's washed up )
- Radszinski (When He's washed up )

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post #15 of 140 (permalink) Old May 13th, 2006, 17:42 Thread Starter
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Originally Posted by Bolso4
i agree. I also know many people who will go to the games even if Toronto is piss poor in last.

Also they are already starting to hint at European players returning (prob from 2nd div England too)

My "WISH" list
- Sutton (Montreal)
- Josh Simpson (milwall. great guy)
- DeRosario (obvious choice)
- KEVIN F'N MACKEENA (Ex Hearts of midlothian strong man and Captain of CAnada)
- Stalteri (When he's washed up )
- Radszinski (When He's washed up )
Rad could be signed as THE marquee player but I think he'll keep testing the waters in Europe to see if he can rebound from a poor year. Stalteri, you wouldn't see for a while. Lots of calls for DeRo but nobody has consulted Houston yet and I doubt if they think it's a good idea.

You also won't be seeing Kevin McKenna as we find out tomorrow if he'll be playing in the Bundesliga next year. Edit: He's in the Bundesliga!!

All the guys mentioned have a lot of good years ahead of them and frankly MLS can't afford to pay what they can get in Europe.

Set your sights on guys like MC2, Marco Reda, Chris Pozniak, Dave Simpson.

Last edited by Joe MacCarthy; May 15th, 2006 at 18:24.
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post #16 of 140 (permalink) Old May 13th, 2006, 17:53 Thread Starter
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Originally Posted by tirona_star
cant wait for this....guys we should make a fan club...
what do you think?????

we need to represent this team to the fullest no matter how they perform
http://www.embargo.ca/ultras/
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post #17 of 140 (permalink) Old May 15th, 2006, 16:23
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i don't know if i like the colours or not, but still excited to see the new team and stadium.
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post #18 of 140 (permalink) Old May 16th, 2006, 05:00
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The only sad part about this is that the team is owned and run by the same greedy arssholes who run the Leafs and Raptors. It just amazes me how big $$ can sway and buy votes to move the team to a pathetic place like Exhibition stadium, as opposed to a site that was supposed to be Downsview stadium. ......With the Leafs owning them get use to being in last place for a long time!!!!! lol
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post #19 of 140 (permalink) Old May 16th, 2006, 15:40
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Originally Posted by ta06
i don't know if i like the colours or not, but still excited to see the new team and stadium.
The colors are great, they are different from the rest of the pro teams in
toronto and thank god they are not blue and white Toronto has enough
bad teams with that color scheme. Go Toronto FC
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post #20 of 140 (permalink) Old May 20th, 2006, 06:10 Thread Starter
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Generic FC

Generic FC
Ben Knight May 12, 2006
Toronto's pro soccer team has an odd name, a cool logo - and no identity.
Sportsnet.ca News
http://www.sportsnet.ca/soccer/colum...12_170215_6792

In fairness, it was a difficult problem. What do you call a soccer team, when just about any nickname you choose will offend someone you can't afford to offend?

You won't get "serious" soccer fans with another dumb animal nickname. Toronto-based Liverpool and Juventus fans (and there are lots of them) won't be buying Toronto Otters scarves and replica jerseys, no matter how big the manic grin on the inevitable cartoon rodent.

But if you try to invoke one of the great teams of Europe, you offend everyone. Inter Toronto was kicked around for awhile. But if you're not a fan of Inter Milan, you're certainly not going to wear blue and black for their upstart MLS imitators. And if you are an Inter fan, you sure don't need a cheap, domestic knock-off that never won anything pretending to be your team.

A bunch of us - fans and reporters alike - lobbied for a revival of the old Toronto Blizzard. Yeah, in all honesty, it was a pretty dumb nickname at the time. But there was some honest, heartfelt history behind it by the end, and it would have gladdened many hearts to add a few new chapters to that book.

Ah, but Maple Leaf Sports and Entertainment, Toronto's MLS owners, knew better. They did surveys, you see. And you can't argue with surveys.

So, no Blizzard. (Sigh!) But mercifully, no Inter Toronto either. (Whew!)

And so, Toronto, put your hands together! Raise your voices high! Let's get glad for the lads! Let's scream for our team! Will you welcome...

Toronto FC?

Thud.

Now, I'm a huge supporter of Canada's entry into MLS. I look forward to covering this team closely, and writing intriguing, enjoyable articles about its players, coaches, strategies and overall place in the history of Canadian soccer. I don't intend to be a homer, but there will be important, positive stories to tell, and a likely shortage of interested media outlets ready to tell them.

But, in the tepid name of lukewarm tapioca, this has to be one of the dullest, drabbest, least heartfelt team nicknames in history. The only thing to rival it also came from MLS, when the Dallas Burn (dumb name, but at least it wasn't an animal), changed their moniker to ...

FC Dallas.

I bet you just can't wait for that inaugural Toronto-Dallas game in 2007? Confused fans won't know what the FC is going on.

On top of that, Toronto FC will take the field in red and white - presumably so you can tell the difference between them and the Canadian national team, who are pretty sure to have quite a few of the same players.

Trim colour? Grey. Now, I happen to really like grey. Red and grey are, in fact, my two favourite colours. But it's a very odd combination for a professional soccer team. Almost unheard of, except for perennial Italian minnows Cremonese. (Memo to MLSE: Invite Cremonese over for a friendly, ASAP. Let's solve this red-and-grey global supremacy thing once and for all!)

Toronto FC, then, is a team that will create its own identity on the field. Fans will come up with nicknames on their own, which is actually a fine and time-tested tradition in soccer. Very few soccer clubs have normal nicknames anyway. Arsenal may also be known as the Gunners, but no one ever calls them the Arsenal Gunners. Nor do you ever hear anyone say the Chelsea Blues, Liverpool Reds, Wigan Athletic Latics or West Browmich Albion Baggies-Throstles-Albion.

From that angle, this might actually be a cute and cunning approach.

But what about marketing? It has been written here, on multiple occasions, that Toronto FC is going to have to create its fan base from scratch. Marketing is going to be huge. So you've sidestepped (for now) the problem of a nickname that offends traditional footy fans, but what have you got left to market?

The logo is pretty cool. A neat shield design, topped by a clever maple leaf crafted from old-style soccer ball segments. It's not flashy, but that could be a plus. Soccer fans are a pretty traditional bunch, on average, and I think we're all a bit weary of the nauseating nicknames, logos and colour schemes that pretty much loused up the sports world in general throughout the nineties. A bit of tastefully restrained minimalism is actually quite refreshing.

But it's still a huge gamble.

I want to believe the suits at MLSE know exactly what they're doing. I want to believe they are bright, rational, forward-looking folk who are up to the challenge, even if their hockey and basketball teams, for the moment, aren't.

I like the fact that they got this far without offending old-school soccer fans. But I think I'd feel a whole lot better if the unveiling of the new team's name, colours and logo had actually been exciting.

... To anyone.

Onward!
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Password
Please enter a password for your user account. Note that passwords are case-sensitive. Try to avoid choosing short (like '1'), simple (like 'abcd') and easy to guess passwords (like a name of your favorite team, player, etc)! Complex and long enough passwords, that consists of random string of alphabet and numerical characters, are almost impossible to be stolen and misused.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
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